The total cost of operations (TCO) of our chips is so good that even when the competitors' chips are free, it's not cheap enough.

Said Jensen Huang, CEO of NVIDIA Corporation, world's largest chip maker having a market cap of more than four trillions. 

When asked, “Is it possible that you'll face competition?” Jensen Huang responded:

Jensen Huang

“People who buy and sell chips think about the price of chips. People who operate data centers think about the cost of operations. Our time to deployment, our performance, our utilization, and our flexibility across all these different applications collectively impact the total cost of operations—what they call TCO. Our TCO is so good that even when competitors’ chips are free, they’re still not cheap enough. That’s our goal: to add so much value that the alternative isn’t about cost.”

Jensen Huang (born February 17, 1963, Tainan, Taiwan) is a Taiwanese-born American entrepreneur who cofounded the American semiconductor company NVIDIA Corporation. Under Huang’s leadership, NVIDIA has become one of the leading providers of graphics processing units (GPUs) and has taken center stage in the current artificial intelligence (AI) boom.